The Christmas Kit
Ready by Christmas.
Your shop's complete Black Friday and Christmas campaign, written for your shop in ten minutes.
Free to preview. Full kit £97 £67
For gift shops, homeware, bookshops, cards and stationery, and fashion boutiques.
The problem
Christmas makes or breaks the year. And there's no time to plan it.
For most independent shops, the eight weeks before Christmas bring in a huge share of the year's takings. Those same weeks are when you're busiest: ordering stock, dressing the window, serving customers, wrapping, and doing the books after closing.
So the marketing gets done in a rush, or not at all. A post when you remember. An email that never goes out. Black Friday arrives and you're not sure whether to join in.
The Christmas Kit plans the whole season for you, in your words, around your shop, before November starts.
What's in the kit
Everything you need from 1 November to Christmas Eve
One-page strategy
Three campaign moments chosen for your shop, your town and your goal.
Week-by-week calendar
From 1 November to Christmas Eve, so you always know what's next.
Around 30 social posts
Captions in your voice, each with a photo idea and a posting date.
Six emails
Subject lines and full bodies, ready to paste into your email tool.
Window and shop signage
Wording for the window, door, shelves, gift wrap station and till.
Lines for the till
Natural things your team can say to grow baskets and sell gift cards.
Gift guide copy
For her, for him, under £20, stocking fillers, using your actual stock.
Final-week gift card push
A plan for the last-minute shoppers who'll be grateful you thought of it.
Don't want to discount on Black Friday? Good.
Plenty of independents would rather protect their margins. Tell us, and your kit will give you a confident alternative for that weekend instead of percentage-off posters. If you do want to join in, it'll stay within the biggest discount you're comfortable with, or use bundles and gifts with purchase.
Price
Launch price until midnight on Sunday 1 November 2026.Your kit's calendar starts on 1 November, so get your plan before November does.
Try it free first. You'll see your strategy, your first week and three captions before you pay.
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